Zip drives were a huge success for several years, but have fallen out of favour as most home PCs now include a recordable CD or DVD drive.

Iomega's REV, however, is a kind of 'Super Zip' that attempts to leapfrog those rival technologies by offering extra storage at a competitive price.

It consists of a main drive unit that can accept removable cartridges.

But where the Zip cartridge has a maximum capacity of 750Mb, a REV cartridge can store a thumping 35Gb worth of data at just £45 per cartridge.

You can buy the REV as an internal drive unit or as an external model with a USB 2 interface. The £280 price tag is a bit steep, but the ability to add 35Gb of extra storage for just £45 a shot makes it a good choice for audio or video buffs with an ever-growing collection of files that they need to store.

Contact: Iomega 020 7216 0003
www.iomega-europe.com