Napster veterans buy fewer CDs

Napster users make fewer music purchases the more they download music online, according to a study released on the same day that the file swapping site agreed a new business model with German giant, Bertelsmann.

Written by John Geralds in Silicon Valley, vnunet.com

Napster users make fewer music purchases the more they download music online, according to a study released on the same day that the file swapping site agreed a new business model with German giant, Bertelsmann.

Although users of the service initially purchase music online at the same rate as non-Napster users, their purchases tumble a short time later.

According to the latest US sales tracking information from PC Data, Napster users buy fewer CDs about 90 days after downloading the file sharing software. However, they visit online music retailers more frequently than non-Napster users.

Advertisement

The data showed that one month prior to using Napster, 10.4 per cent of the 120,000 consumers tracked for the survey visited online retailer CDNow.com, and 8.3 per cent made purchases.

A month after using Napster, 25.6 per cent visited the retailer and 8.4 per cent continued buying, but after the third month, CDNow.com was visited by 20 per cent of the Napster users tracked, with only 5.7 per cent making purchases.

Ann Stephens, chief executive at PC Data, said: "Apparently Napster users visit online retailers to get information about music, and then use Napster to download the music free of charge. Portable MP3 players and recordable CDRoms are simply too easy and too cost efficient not to use."

PC Data predicts that two million standalone CD-RW drives and 3.5 million PCs with integrated CD-RW drives will be sold this year. The drives are frequently used to burn music CDs.

The research company also calculated that Napster's user base has more than doubled over the past six months to reach 18.7 million, and that more than 40 per cent of its users are between 12 and 24 years of age.

Napster yesterday agreed to begin charging users for its service as part of a wide ranging agreement with Bertelsmann. In return, Bertelsmann will allow Napster users to download its music catalogue, and will drop its lawsuit against the file swapping site.

Tags:

Reader comments

More from Computeractive

News

The latest home computing news

Downloads

The best PC tools, applications and more

Reviews

Independent opinions on new hardware and software

Step-by-step guides

Easy-to-follow projects with pictures

PC Help

Solve PC problems with our Q&A

Videos

PC projects demonstrated and product reviews

Articles

An in-depth look at how to get the best from your PC

Magazine

What's coming up in Computeractive

Forums

Get help with your PC problems from our readers

Competitions

Your chance to win computing prizes

Shopping

Great deals on products, services and more

Computeractive CD Rom 10
All 26 issues of Computeractive from 2007 on one CD-Rom.

Ultimate Guide to PC Troubleshooting
Everything you need to know to solve your PC problems.

Create your own calendars softwareCreate your own Calendars
The fun and easy way to create your own calendars!

Computeractive - Issue 280Computeractive Back Issues
Missed an issue? Click here to find a back issue

Blogs

Windows Watch

Windows Watch

Keeping an eye on the latest XP and Vista news

Got a Mac? Get anti-virus.

02 Dec 2008Apple Mac users have long boasted that, unlike their Windows (sorry, sorry, "PC") counterparts, they don't need to spend time and money...

Download Junkie

Download Junkie

Your daily dose of download discussion

Get the free commercial version of TuneUp Utilties 2007 worth £30

01 Dec 2008Only recently did we tell you about the fantastic new release of TuneUp Utilities 2009 , which will enable you to tweak,...

Advertisement

Free email newsletters

Techno babble demystified...

[Display all definitions]

Or type in any computer-related word and click "Go"

Advertisement

Computeractive is not reponsible for content of Google adverts

Primary Navigation

© Incisive Media Ltd. 2008. Incisive Media Limited, Haymarket House,
28-29 Haymarket, London SW1Y 4RX, is a company registered in the United Kingdom with company registration number 04038503

Search computeractive.co.uk