BBC Two website set up for multi media content

BBC Two website launches The Apprentice online

Written by Dinah Greek, Computeract!ve

The BBC Two website will begin showing The Apprentice online as part of the Corporation's TV Plus trials.

The upgraded channel site has been redesigned to allow interactive multi-media content which the BBC hopes will help it find new ways to engage audiences with programmes and enhance users viewing experience.

As well as the chance to watch The Apprentice again for the duration of the series, there will be clips from forthcoming episodes and the opportunity to catch some of the best moments again, including the infamous Alan Sugar firings.

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Viewers can rate their enjoyment of the programme and watch candidates’ auditions. There will also be a link to the existing Apprentice website, as well as a blog from last series candidate, Saira. The celebrity stock market game Celebdaq will list all the candidates.

The site will also offer other streamed video content. This will be taken from the full range of the channel's schedule, including a regularly updated mix of clips, sequences and specially edited short-form videos. There will be links to other content on the BBC and across the web.

This content will include twice daily highlights of the Winter Olympics, the chance to see the Culture Show, a specially created 90 second taster of Timewatch as well as a five-minute version of the programme post-transmission.

Other progammes available through the site will include weekly clips of US imports Family Guy and American Dad. There will also be a link to Newsnight so viewers who missed the programme can watch it all or let those who want to re-watch clips do so the next day. A weekly roundup of Working Lunch is planned in the early weeks as are sneak previews of other upcoming programmes.

Footage will be preceded by content guidance where necessary and will not stream until the message has been acknowledged by pressing ‘continue’. The video can only be viewed in the UK.

The TV Plus trials run along side other pilots the BBC is trying out, including preview clips on mobile phones, programme premiers on broadband a week ahead of their TV transmission and the interactive Parenting Video on Demand.

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