Retailers are expected to drop the prices of Windows XP computers, as they
try to offload them in the wake of Vista's launch.
Many retailers still have laptop and desktop PCs in stock running Windows XP,
but with Vista now available, most buyers are expected to choose computers
running Microsoft's new operating system.
Industry body the British
Retail Consortium (BRC) believes the launch will see a drive in cut price XP
PCs. “Whenever new technology comes out, the older variety will see a price
cut,” said BRC spokesman Dale Atkinson.
“New technology always prevails and this will be no different when the Vista
operating system comes into effect.”
Retail outlets will reduce the price of XP models as they push to “get rid of
the old to bring in the new”, he added.
Nick Stanton, store manager at the Tottenham Court Road branch of
PC World in London, said: "There will be
some price action [on XP systems]." He would not, however, disclose any discount
prices.
Dabs, however, will continue to sell XP PCs and
boxed versions of the system at their full price. The company's marketing
director for internet retailer, Jonathon Wall, said this “is because the company
feels the public should have a choice”.
However, the real reason behind this may lie in the fact that internet
retailers only hold enough stock for a couple of weeks and will therefore not
need to discount products as much as high-street outlets.
This is reflected in the time periods each store will phase out XP machines.
Dabs will have no XP products within four weeks, but PC World will have stock
for up to six months.
The BRC's Atkinson expects PC manufacturers to agressively price their Vista
products, in an effort to attract sales. He said products would be "
competitvely priced to beat increasing retail competition”.
Wall agreed: "There will be well-priced products from manufacturers to get
the Vista wheel spinning."
According to Wall, an additional benefit of the new operating system will be
better specified Vista PCs at XP prices. He said: “There will be good deals for
Vista; if anything consumers will find they are getting much better deals for
the prices they have got for XP in the past."
This is because higher specifications on memory and processor are needed to
drive the operating system, particularly the Home Premium and Ultimate versions.
Both retailers have Vista machines on sale from today - PC World said it had
50,000 laptops and desktops running the operating system available in its shops.
Additional reporting by Emil Larsen
See also:
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