UK consumers complain about Vista's prices

Vilification for Microsoft over UK Vista pricing

British consumers will pay double the price of their US counterparts

Written by Anthony Dhanendran, Computeract!ve

Microsoft has come under fire for the way it will charge UK consumers for copies of Vista, the latest version of Microsoft's Windows operating system.

British customers are complaining that they will have to pay nearly double what American consumers will pay. A copy of the upgrade from Windows XP to Vista Home Basic in the UK will cost £100, while American users will pay $100 which at current exchange rates is only £51 for the same item. Similar disparities occur throughout the Vista range.

Microsoft chairman Bill Gates told the BBC that the company aims "to keep prices largely in line, country to country". He said that any price differences were likely to be down to exchange rate fluctuations.

Advertisement

When contacted by Computeractive, a representative of Microsoft reiterated this stance and said: "In view of the unpredictability of exchange rate fluctuations… Microsoft believes that our customers are best served by price stability. To provide and maintain this stability, we do not make pricing changes frequently."

However this line has been questioned by the industry. Technology analyst Annette Jump of Gartner told Computeractive: "I'm not sure that justification makes sense, especially as the dollar is quite weak. But it's up to Microsoft how they set their prices."

There could yet be a bonus for consumers as retailers drop the prices of Windows XP computers to shift them in order to clear space for Vista PCs. A representative of the British Retail Consortium said there would be a push to " get rid of the old to bring in the new".

Tags:

Reader comments

More from Computeractive

News

The latest home computing news

Downloads

The best PC tools, applications and more

Reviews

Independent opinions on new hardware and software

Step-by-step guides

Easy-to-follow projects with pictures

PC Help

Solve PC problems with our Q&A

Videos

PC projects demonstrated and product reviews

Articles

An in-depth look at how to get the best from your PC

Magazine

What's coming up in Computeractive

Forums

Get help with your PC problems from our readers

Competitions

Your chance to win computing prizes

Shopping

Great deals on products, services and more

Computeractive CD Rom 10
All 26 issues of Computeractive from 2007 on one CD-Rom.

Ultimate Guide to PC Troubleshooting
Everything you need to know to solve your PC problems.

Create your own calendars softwareCreate your own Calendars
The fun and easy way to create your own calendars!

Computeractive - Issue 280Computeractive Back Issues
Missed an issue? Click here to find a back issue

Blogs

Windows Watch

Windows Watch

Keeping an eye on the latest XP and Vista news

Singing from the CES song sheet

07 Jan 2009Given the amount of times you're likely to hear the word 'innovation' at a technology showcase like the Consumer Electronics Show, it's...

Download Junkie

Download Junkie

Your daily dose of download discussion

Backup and synchronise documents across multiple computers

07 Jan 2009Working across more than one computer is fairly common for some people, maybe a desktop at home as well as a work...

Advertisement

Free email newsletters

Techno babble demystified...

[Display all definitions]

Or type in any computer-related word and click "Go"

Advertisement

Computeractive is not reponsible for content of Google adverts

Primary Navigation

© Incisive Media Ltd. 2009. Incisive Media Limited, Haymarket House,
28-29 Haymarket, London SW1Y 4RX, is a company registered in the United Kingdom with company registration number 04038503

Search computeractive.co.uk