Greenpeace
has praised
Apple for its
recycling programme and its efforts to remove toxic chemicals from its
products.
The environmental campaign group
listed Apple
at the bottom of its rankings in April.
But the company has now moved ahead of
Sony,
LG
Electronics,
Panasonic
and HP to tenth
place on the 14-company
Green
Electronics Guide ranking.
Nokia,
Dell and
Lenovo
topped the list.
The ranking is based on the use of toxic chemicals, initiatives to phase out
such materials and recycling policies for high-tech consumer goods.
Greenpeace highlighted Apple's policies on PVC and brominated flame
retardants as principal reasons for the improved assessment. The organisation
particularly praised Apple's pledge to remove the substances from all its
products by 2008.
Apple was also congratulated on its goal to recycle 30 per cent of its
products by 2010, and the volume yielded by Apple's current recycling practices.
The computer maker currently takes in 9.5 per cent of products sold seven years
ago.
But Apple's ranking in the lower half of the list indicated that there is
still much room for improvement. Apple still does not do enough to follow the
so-called
Precautionary
Principle in its environmental policies, according to Greenpeace.
The organisation also knocked the principles of Apple's recycling programme,
contending that, despite the large amount recycled, the programme does not
extend worldwide and fails to provide enough education to customers.
Greenpeace has previously targeted Apple in a special campaign called
Green
My Apple in which it accused the firm of
doing
nothing to improve its environmental policies.
Greenpeace explained to
vnunet.com
that the group is especially vocal in regards to Apple because it sees the
company as an industry leader capable of influencing other vendors to adopt
better policies.
Apple initially shrugged off the Greenpeace report, claiming that the company
is years ahead of other vendors in its practices.
Greenpeace's efforts have, however, prompted Apple chief executive Steve Jobs
to release a public report outlining Apple's environmental policies and its
plans for the future.
Apple did not respond to a request for comment on the latest rankings.
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