Apple is
making $333.17 in profit on each 8GB
iPhone that it
sells, according to an analysis by
iSuppli.
The analyst firm said in a 'teardown report' that the added cost of the
device's components came in at $265.83. The 4GB model costs $24 less to
manufacture, but retails at $100 below the price of the $599 8GB model.
The cost figure represents the so-called 'bill of materials' and does not
account for development, distribution and marketing.
The Flash memory module comes out as the most expensive component, costing
$48 for the 8GB and $24 for the 4GB.
Both are supplied by
Samsung,
which also supplies the phone's Arm Risc processor at an estimated $14.25, as
well as a $14 1GB SDRam memory module.
The touch-screen module for the display ranks as the second most expensive
component at $27. It is manufactured by
Balda of
Germany and its Chinese partner TPK Holding.
The display itself is supplied by multiple sources including
Epson and
Toshiba
and costs $24.50.
ISuppli projects continued strong iPhone sales, with consumers snapping up
4.5 million units this year and reaching more than 30 million by 2011.
The iPhone's profit margins are similar to those that Apple makes on its iPod
media players. But not all of the company's products are this profitable.
ISuppli has previously estimated the Apple TV at a 20.7 per cent profit
margin, suggesting that Apple is putting the
expansion
of its market share ahead of profitability in this case.
Reader comments