Myspace, Bebo and even Second Life have all demonstrated the net’s preoccupation with ‘social networking’.

These all take time to get into because of the endless screens of settings and preferences people have to wade through in order to can join in.

Imagini does away with that and presents a series of questions about life that visitors answer by clicking on the picture that most closely matches their answer.

The result? Their ‘VisualDNA’ – an on-screen scrapbook that contains an electronic character assessment built up from those answers. It’s still in its first incarnation, but Imagini also offers a shopping service.

Here’s how both work.