Queues started forming yesterday outside Apple's flagship store in London's
Regent Street, with early birds suffering a night of rain for their troubles.
The UK launch of the iconic phone has been backed by a number of companies.
Entertainment firm
Jamster
has set up a web portal offering music, videos and games for all iPhone owners,
which will be free to access at launch.
Bengt Nordström, a consultant with
VeriSign,
added that the lack of 3G shows that Apple "does not know the European market or
has not thought it through".
Immersion,
which makes tactile feedback technology, also pointed out that the iPhone lacks,
well, tactile feedback technology.
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