PC World pulled up over PlayStation ad

PC World has been brought to book over claims in a TV advertisement that PlayStation 2 games can be played on PlayStation 3 consoles.

The TV ad for the 60GB PlayStation 3 featured a close-up of the console and a sales assistant saying: 'And it plays your PS2 games as well.'

The Advertising Standards Authority upheld a complaint that not all PlayStation 2 games can be played on the PlayStation 3.

PC World owner Dixons Store Group defended the ad on the ground that backwards compatibility of PS 2 software with the 60GB PS 3 is constantly increasing as more software patch downloads became available via the Sony PlayStation Network.

At the time the ad was broadcast, however, the 60GB PlayStation 3 could play just 80 per cent of PlayStation 2 games, leading the ASA to conclude that the claim was misleading.

The ASA ruled that the advertisement was in breach of CAP TV Advertising Standards Code rules 5.1 for misleading advertising and should not appear again in its current form.

See also:

Spammers target Grand Theft Auto fans

Emails promising PlayStations and copies of game contain malware  30 Apr 2008

Games consoles 'dead' within a decade

Former Xbox boss says consoles heading for the scrap heap  02 Apr 2008

Wii sales beating Xbox 360 and PS3

Nintendo console predicted to be most popular by end of 2008  18 Feb 2008

UK PlayStation 3 sales reach one million

Sony now outselling Microsoft  14 Feb 2008

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