Vodafone brings tech tracking to taxis

Vodafone was at the Cebit trade show demonstrating, among other things, a novel way to set up a cab office. The Vodafone pavilion has inside it a fully functioning taxi operating centre, which over the course of the show will be dispatching taxis around the city of Hannover.

It's been transplanted from its home in Berlin where it serves a rather large taxi firm. Or at least it's been copied rather than transplanted, otherwise there's going to be an angry crowd of people in Berlin waiting for cabs that aren't going to turn up.

The office wasn't in operation because we were seeing it on a pre-show press day, but we spoke to Kuzey Alexander Esener, Vodafone Germany's head of press, who talked us through how it works.