CES needs to ditch the sexist flesh-flashing if it is continue to be relevant
A walk around the CES 2013 show floor reveals two things: the absence of some of the biggest technology companies in the world and a lot of so-called 'booth babes' prancing awkwardly around iPhone cases.
This is the problem CES has: a lot of the stuff on show is so boring it may turn brains to porridge.
It would also be fair to surmise that technology is still, despite progress, a male dominated industry.
Which is why, every few minutes, a bouncing bosom or barely-covered buttock is presented for consideration. As in the picture above.
For the most part the offending companies are ones that few will have heard of, eager to make an impression in a ditch of tomorrow's landfill. Such is the scale and frenetic pace of CES that smaller companies struggle to get heads to turn. A bit of flesh is the best idea they can come up with to stand out from the crowd.
Yet CEA, the company that organises CES, continues to condone companies that employ woman to prance around in various states of undress.
And so the twitching, stumbling masses continue to gawk and take pictures and the industry continues to appear little more than a bumbling letch. It is deplorable that the CEA hasn't stepped in and put a stop to the continuing sexism on display at its show.
Perhaps it is no surprise that the likes of Apple, Microsoft, Google, Twitter and Facebook - undoubtedly the biggest and most important technology companies around today - give CES a wide berth.
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