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CES needs to ditch the sexist flesh-flashing if it is continue to be relevant
A walk around the CES 2013 show floor reveals two things: the absence of some of the biggest technology companies in the world and a lot of so-called 'booth babes' prancing awkwardly around iPhone cases.
This is the problem CES has: a lot of the stuff on show is so boring it may turn brains to porridge.
It would also be fair to surmise that technology is still, despite progress, a male dominated industry.
Which is why, every few minutes, a bouncing bosom or barely-covered buttock is presented for consideration. As in the picture above.
For the most part the offending companies are ones that few will have heard of, eager to make an impression in a ditch of tomorrow's landfill. Such is the scale and frenetic pace of CES that smaller companies struggle to get heads to turn. A bit of flesh is the best idea they can come up with to stand out from the crowd.
Yet CEA, the company that organises CES, continues to condone companies that employ woman to prance around in various states of undress.
And so the twitching, stumbling masses continue to gawk and take pictures and the industry continues to appear little more than a bumbling letch. It is deplorable that the CEA hasn't stepped in and put a stop to the continuing sexism on display at its show.
Perhaps it is no surprise that the likes of Apple, Microsoft, Google, Twitter and Facebook - undoubtedly the biggest and most important technology companies around today - give CES a wide berth.
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Sexism?
In what way is this sexism? You may or may not like it, but it's not sexism and I think Facebook & co don't turn up for other reasons than this. And by the way, it's not just men who like seeing attractive women :-).
Posted by betty, 10 Jan 2013
Hypocrisy- just a bit?
So you justify a picture of scantily clad ladies, by being all sanctimonious about it? Yes, it's pretty silly to think anyone will buy your product because you had some pretty girls dancing. Yes, a smart lady presenter who knows her product stuff is probably a whole lot more memorable and far more fun to talk to. But really, lighten up a bit eh? It's a trade show. If all you can find to write about is the glamour girls, it must be a very dull one.
Posted by A. Macrae, 11 Jan 2013
Yes, it is sexism
The practice prevents women from being taken seriously as anything but a pretty picture to be looked at.
Posted by Devon, 11 Jan 2013
No, it's not
Telling women what they can and can't do does not help prevent sexism. The whole point is that women should be able to do what they want - presentation like here or science or whatever - without those attitudes Devon. These presentation jobs require skill too - presenting, modelling, dancing, smiling all day long - try it, it's not easy. So let's not demean that job and let's not tell women what they should be allowed to do. Instead, let's talk about computers.
Posted by plain jayne, 30 Jan 2013