Sky Player launches on new devices

Sky’s live TV and video on demand service to be integrated onto a range of new internet connected TVs and set-top boxes.

The agreement to place the Sky Player on Cello’s LCD TVs and 3View’s hybrid digital terrestrial television (DTT) and IPTV set top boxes broadens the range of devices now offering integrated internet video on demand services.

Cello, which launched its range of iViewer internet connected TVs in 2009, lets users access internet media directly through their sets and it is also the only television manufacturer to integrate the BBC’s iPlayer without the need for a set top box.

3View’s personal video recorders (PVRs) combine access to internet video services with DTT broadcasts.

Griff Parry, Sky’s director of on-demand said: “The coming together of ground-breaking video services like Sky Player with innovative platforms like Cello and 3View demonstrates the vibrancy of the evolving internet video-on-demand sector.

"We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content.”

Both Sky and non Sky customers will be able to access Sky Player. Current subscribers can access channels that they have in their core subscription on-demand via Sky Player at no additional cost.

In order to view these channels live on Sky Player however they need to subscribe to either Sky Broadband Unlimited, or Sky Player Multiroom costing £9.75.

Non-Sky customers will be able to sign up to a choice of TV packages via monthly subscription starting from £15