O2 Broadband tops ISP poll

The recently launched O2 broadband service has come top in a poll by an independent broadband advice website.

In the survey conducted by Thinkbroadband, O2, which launched its service in November this year, was rated above AOL (UK), Orange, Talktalk, BT and Sky for speed, reliability and customer service.

It was given a score of 74 per cent for speed compared to the 56 per cent awarded to Sky, 52 per cent to AOL, 49 per cent to BT, 45 per cent to Orange and 43 per cent to Talktalk.

O2 was awarded 72 per cent for reliability compared to the 63 per cent to AOL, 61 per cent to BT, 58 per cent to Sky and 54 per cent to Orange. Talktalk was found to be the lowest here with 46 per cent.

The 79 per cent O2 scored for customer service was also way ahead of Sky, AOL, BT, Orange and Talktalk, which scored 52 per cent, 50 per cent, 49 per cent, 45 per cent and 42 per cent respectively.

Sebastien Lahtinen, co-founder of Thinkbroadband, said: "O2 has entered a very competitive market with highly compelling services and our users have clearly indicated that they currently perform very well in all three categories against the large established operators."