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Live chat, opinion polls and focus group reactions will give online viewers a bigger picture of debate
ITV will broadcast the election debate live online and allow viewers to send their comments in real-time via its website.
Millions are expected to tune into ITV1 tonight at 8.30 pm to watch the UK’s first live televised election debate between the leaders of the three main political parties.
Besides the televised coverage and live video stream of the debate on its website, the broadcaster will allow users to send comments and questions via Twitter and live chat. It will also include an interactive poll to show how party leaders are faring.
Users will also be able to catch up with any part of the debate they missed on the ITV Player and the ITV1 YouTube channel in the UK and internationally.
Three election debates will take place with the next two to be televised on Sky and the BBC. ITV is not the only broadcaster to be using interactive technologies to get an overview of viewers' reactions. Sky will be using SMS messaging to gauge audience reaction to all the debates and will put graphs on its website.
Alastair Stewart will moderate the panel tonight. To gauge a general reaction, ITV has picked a focus group and the broadcaster will use a tool called The Worm to show how each leader is faring.
This tool will create a live 'worm graph' that will be displayed on the live-video stream to show approval, disapproval or neutral feelings from the focus group.
During and after the debate, the website will also host a live, real-time, online chat so people can submit their thoughts and views on key quotes from C ameron, Brown and Clegg.
ITV News correspondents and political experts will also be on hand to answer questions from people using the tool and also give their reactions to the debate.
The broadcaster is also using social-networking sites to broaden the response. Facebook users can post updates through the ITV website and see what other Facebook are saying.
A Twitter tracker will tally reactions to the leaders' performances throughout the debate, in real-time by following the posts of 5,000 hand-picked Twitter users. Leaders are ranked on a 'sentiment' scale of one to five.
Another tool will highlight the most frequently used words and phrases throughout the debate.
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Referendum
What has happened to the promised Referndum on Europe
Posted by Mr J.W.E.Ryan, 15 Apr 2010
immigration
why have immigrants who have returned home been allowed to continue receiving benefits ie polish
Posted by gerald parkinson, 15 Apr 2010
construction
i am a bricklayer and in the past 2 year i have been payed of and foreign workers have been kept employed,is it time it was capped,can gorden brown finally stick to his word british job,s for britsh people because the other two muppets on this debate are out of touch and as for david cameron,not every body in this country come from a privileged background so if the working class people in this country vote for a tory government we will be in a lot more of a sorry state than a labour government.
Posted by gary malcolm, 15 Apr 2010
ELECTION
BOTCOT ELECTION THET ROB FROM THE POOR TO LIVE IN LUXARY
Posted by V WATON, 15 Apr 2010
Election Debate
I thought this was a pretty interesting debate to watch and listen to, though as far as I'm concerned my voting choice still isn't going to be for any of those three parties. I will add though that I'm pretty shocked that as many people thought Nick Clegg did a better of debating than the the other two as they did. Sure he said alot of things that make sense and sound convincing. But then so did the other two (though maybe Gordon Brown the least so). And for most of the whole broadcast I didn't think Nick Clegg looked or sounded like his heart was truly in the things he said. I actually thought/think he did the worst out of the three, and that David Cameron looked and sounded the most sincere - speaking with the most conviction and confidence. I do appreciate alot of why alot of people out there would rather take the risk of putting more faith in the Lib Dems than in the other two parties based on their past track record, but these results were supposed to be based on debate performance. And though I wouldn't accuse Nick Clegg of being a bad debater I just can't see how anyone could think he did any better than the other two. I think David Cameron performed the best.
Posted by Emma, 15 Apr 2010
ENGLAND
The basis of the debate is abig con , a stitch up, much of the debayte was relevant to England only but not once was the word uttered. The three big parties withthe the help of ITV and BBC are ignoring, in fact smothering the devolution issue. (example -talk about extracting money for elderly people healthcare and not mentio nits free in Scotland - its deceit. What a con, more power to Welsh and Scotish nationalists, perversely they may be the key to English citizebn getting properly represented by our sneaky Westmisnster mob.
Posted by Tim Meehan, 15 Apr 2010