UK consumers not seeking best broadband deals

More than half of broadband users (56 per cent of those surveyed) haven't switched their provider for more than three years according to Broadband Choices.

The price comparison site said a survey of 6,000 broadband customers showed that although the cost of broadband has fallen over the same period by 34 per cent, switching 'inertia' means consumers are overpaying for inferior services.

It suggested that people compare deals in their area and be prepared to haggle with their existing provider.

Michael Phillips, product director, commented: "We all know that the near future will bring additional financial strain with the newly elected government making difficult decisions on spending cuts and taxes, so it is vital that consumers do not needlessly overspend.”