Simple clear advice in plain English

Online banking customer service getting worse

Don't bank on getting the right answer in a hurry

British banks may be raking in the profits but their online customer service has sunk to an all time low, according to the latest research.

Transversal, an eService provider, said in its annual report that half of the major high street banks surveyed were unable to answer a single one of the most basic questions emailed to them by the company.

Overall the banks could only answer on average a quarter of what Transversal called the ten common questions the survey asked.

These questions were based on typical customer enquiries and asked for information on credit card offers, borrowing and mortgages.

To add insult to injury, although banks are pushing customers towards online banking because of branch closures, sixty per cent of bank websites didn't allow consumers to contact them via email.

This means customers are having to phone call contact centres, which are often pushed offshore, dramatically increasing frustration.

Of those that provided the ability to email, they took a laggardly average of 22 hours to respond. Even the shortest response took eight hours, which is the equivalent of a whole business day.

The slowest response was 69 hours - sufficient time to travel to an offshored contact centre and ask the question in person.

Transversal said its findings showed things are substantially worse than in 2005, when only two banks scored zero and the sector successfully answered three questions on average.

The results the company said demonstrate that banks are failing to take online service seriously, despite research by Alliance & Leicester showing 56 per cent of Britons now bank on the web

"The immediacy and speed of the online channel suits both consumers and banks, but must be backed up by fast, accurate customer service" commented Davin Yap, CEO, Transversal.

"While more and more Britons are banking online overall customer service has taken a dramatic step backward over the last year. Our research shows a growing chasm between the best and worst performers.

The Financial Ombudsman Service said it hadn't any reports that would indicate that banks' online customer services were necessarily that poor. But it said anyone who had a problem with a British bank could always contact it for advice and help .

Reader Comments

   

Add your comment

All fields must be completed. Your email address will not be displayed or used to send marketing messages.

All messages will be checked by moderators before appearing on the site.

See our Privacy Policy for more information.

Related articles

oft-dsr-guide

OFT hub outlines retailers' legal duties under distance selling law

Guidance for retailers helps demystify the law for online shoppers as well

Improve image organisation by editing photo information

Microsoft Photo Info tool makes it easy to view and edit information attached to digital photographs. We show you how

Web traders failing to address customer questions

Companies finding they are not geared up to deal with growth of online trading

Question & Answer

Q.Why are some of the keys on my keyboard doing strange...

> Read the answer

Q.Is my phone’s Bluetooth any use?

> Read the answer

Q.Can I switch boot drives so that I can work on older...

> Read the answer

Best deals on the web

img

Apple iMac 21.5" (MC309)

£926.40- Buy it now

img

Dell Inspiron 620 ST Intel Core i3-2100 3.10GHz / 3GB / 500GB / DVDRW / Win 7 Home Premium

£329.00- Buy it now

img

ZooStorm 7877-1023

£386.38- Buy it now

Latest issue & subscription deals

Poll

Are you concerned about viruses that target mobile phones?

Jargon Buster

Computing terms explained in plain English

Virtual drive

A set of files seen by Windows as a separate hard disk.

Great shopping deals from Computeractive