Dixons Group sets up new after-sales services

Dixons Retail has revamped its after-sales services, closing down the Tech Guys and launching Knowhow.

By the end of July, the retailer, which owns Currys and PC World, will offer a wider range of services that can be accessed in-store, online, over the phone or given in the home by anyone; not just the retailer's customers.

Prices start at £15 and go up depending on what the customer needs, but others, such as setting up a Tablet, will be free.

The retailer said that all Knowhow staff have been "specifically selected and trained" to be able to meet customers' needs, whether this is a technical glitch or a more serious repair job.

Katie Bickerstaffe, Dixons Retail's marketing director, said: "With Knowhow customers no longer have to grapple with complicated instruction manuals to install their gadgets successfully at home; if there is a technical glitch with their TV or PC, kettle or camera – all they have to do is pick up the phone, go online or visit our in-store service bars to get it resolved; and importantly, because the repairs are managed internally, customers can track the progress of their gadgets being repaired at any time they choose.

"Knowhow will be a valuable resource, available not just to Currys and PC World customers but to anyone in need of a little tech Knowhow."

The Group has also set up Knowhow website that offers simple tech troubleshooting advice, hints and tips and a track and trace function so customers can check the status of their deliveries or repairs.

The in-store "service bars" will be installed in 250 Currys and PC World stores around the country.