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Launch of new iPhone and Steve Jobs' death push Apple up the ranks
Apple is only second to Amazon as the UK's most popular online retailer according to the Interactive Media in Retail Group (IMRG).
The trade organisation for online retailers said its Hot Shops listing for October, showed that the launch of the iPhone 4S twinned with the death of Steve Jobs saw Apple's web traffic increase five-fold this quarter.
It means Apple has pushed Argos into third place accounting for one in every 250 visits from UK internet users.
The IMRG is predicting that Christmas 2011 will be another record-breaking year for the online retail sector. Its figures show that people in the UK spent 322 million hours shopping online in October 2011 and this is likely to increase to 350 million hours in December as people shop for their Christmas gifts.
James Murray, marketing research analyst at Experian Hitwise commented:"The tech world mourned the death of Steve Jobs this quarter but Apple goes on, and the launch of the iPhone 4S has helped push Apple to its highest ever ranking in the Hot Shops list.
"Amazon UK and Apple are now the two biggest brands in online retail, and this Christmas they will go head-to-head in the gadget wars as the Amazon Kindle contends with the Apple iPad. Our data shows that iPad is the more popular gadget online but the Kindle's lower price point may entice shoppers this Christmas.
The quarterly IMRG-Experian Hitwise Hot Shops List surveys the top 50 UK online retailers.
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