Electronics retailer makes more use of social media
Maplin has added the ability for people to buy goods from its entire product range through Facebook.
The electronics store Facebook Social Store, which people can access via a link on the Maplin Facebook fan page, also interacts with the social networking sites social features, such as birthdays. While on the fan page people can also view product videos that the retailer has posted to YouTube
People can also share a product or ‘Like' it so other Facebook friends can see what the person is considering buying and offer comment. Maplin has also incorporated Paypal as a payment method into the new page.
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