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Advertising watchdog said tweets from footballers didn't make clear they formed part of an ad campaign
A Nike Twitter ad has been banned by the Advertising Standards Authority (ASA).
This is the first time the UK's advertising watchdog has acted against a Twitter campaign, saying that, in its original form, the Nike campaign did not make clear the messages from two footballers were marketing communications.
The latest ruling follows on from an investigation into a Snickers Twitter campaign in January this year. Although the ASA didn't ban the campaign, it said that promotions which do not disclose they are 'paid for' are considered deceptive advertising.
One of the offending Nike tweets from Jack Wilshere said: "In 2012, I will come back for my club – and be ready for my country gonike.me/Makeitcount."
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