CES 2013: Huawei asks people to 'love the product' with new Ascend D2 smartphone

Huawei took direct aim at Apple saying that its latest smartphones are better than Apple's shiny iPhone 5 in pretty much every way. 

Unveiling two new phones - the Huawei Ascend D2 and Huawei Mate - the company said it wanted to make people 'love the product'.

Huawei's Richard Yu constantly compared features in the new phones to those in Apple's iPhone 5. The new 'flagship' phone, the Ascend D2, has a quad-core 1.5Ghz processor, a 13 megapixel camera and a 5in screen with a resolution of 1080 x 1920. 

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Comparing again to the Apple iPhone 5, Huawei said its phone had 443 pixels per inch, putting it ahead of Apple's device. The phone also has a larger battery; Huawei said it would last 48 hours, although that number will come crashing down if the phone is actually used. By way of comparison, the battery in the Ascend D2 is 3000mAh, as supposed to the iPhone 5 with 1440mAh and the Samsung Galaxy SIII with 2100mAh. How those numbers translate into actual performance remains to be seen.

Mr Yu said that the phone was more complicated to make than others, boasting its 116-step production process, claiming that rival phones only have around 40 steps in their production line. 

The Ascend D2 is also water and dust resistant and able to withstand heavy knocks. Mr Yu even went so far as to pour water over the phone before hurling it at the floor. The Huawei Ascend D2 will be available from February, with specific dates, prices and other useful details yet to be announced.