Time-limited offers to tempt people to make the move to 4G before rival networks launch
The UK's 4G mobile broadband monopoly EE has announced a temporary price-drop - but existing customers will be left paying the high price for signing up early.
The network, which is the only one in the UK to currently offer 4G mobile broadband, is offering what it calls 'promotional price plans', that will be available from 31 January to 31 March.
Read more: 4G mobile broadband news | Mobile phone reviews
For £31 a month people will be able to get unlimited UK calls and texts and 500MB of mobile data.
Finally, EE has launched a new 20GB mobile data plan for the one per cent of people it dubs ‘super-users'.
Available now, the 12-month SIM-only plan will cost £46 per month for the length of the contract if people sign up before 28 February. The package will rocket up to £61 per month from 1 March. EE is also introducing a new SIM-Only 12 month 8GB plan for £41 per month.
The news comes as rival networks, including O2 and Vodafone, get ready to launch their own 4G services towards the middle of this year.
EE will be hoping the new prices can attract more people to join its network. It has so far stopped short of revealing the number of customers using its 4G service.
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