Web advertisements can contain annoying or unsuitable content. We explain how to select and use the best advert-blocking tools
Online adverts can be intrusive. They pile up, slow your web browser to a crawl and some can be unsuitable for children.
Fortunately, most web browsers include simple advert blockers.
We will explain how to get the best from the advert tools in Internet Explorer, Firefox and Opera, and how to use free tools and add-ons to remove any adverts that detract from your web browsing.
Types of online adverts
The first step to getting rid of adverts is knowing about the different types.
Pop-ups, where the advert appears in a new window on top of the page you are
trying to view, are the most obvious and obtrusive adverts and the ones that
most of us want to remove.
Other types include standard web adverts, often known as banner and tower adverts. These are pictures inserted into a web page, and most are simple to ignore, but they can be blocked if you wish.
Other adverts use a technology called Flash. This was designed to make animations on websites, and is also used to show the videos on the BBC iPlayer and Computeractive TV.
If an advert flies out or across the page then it’s probably using Flash.
A newer type of advert pops up whenever you move your mouse cursor over particular words.
These make use of another online technology called Javascript which, again, was designed to add interactive extras to websites.
Using a modern web browser is key to blocking adverts and, for Internet Explorer users, ensuring the latest Windows updates are installed is important too.
The instructions in this article are for the most common recent versions of each browser.
Explore pop-up options
Although
Internet
Explorer 8 is now available, most people are still using version 7 (IE7). To
check pop-ups are being blocked in IE7 click Tools and then Pop-up Blocker.
If the option marked ‘Turn On Pop-up Blocker’ is deselected, select it. By selecting Pop-up Blocking Settings in this menu you can make the Blocker more defensive.
Just select High, rather than the default Medium, from the ‘Filter Level’ dropdown menu at the bottom of the Settings window. These settings are identical in Internet Explorer 8.
A free add-on for Internet Explorer 7 called IE7Pro can be used to block standard web adverts and those that use Flash.
Once it is installed, right-click on the round blue icon at the bottom-right of Internet Explorer, select Preferences, then tick the Ad Blocker box under the Modules heading.
Standard banner, tower and in-text adverts are blocked immediately, but to block Flash adverts right-click the round blue icon again and select Enable Flash Blocker.
Flash objects will be greyed out, but can be activated again by clicking on them. Remember that this will block all Flash objects, so you may find that online videos are greyed out
If this happens right-click the blue icon, select Ad Blocker and then pick Don’t Filter This Site.
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HOSTS
Emil, I am surprised you havent mentioned the use of the HOSTS file for blocking unwanted adverts and other unwanted content and websites.
Posted by Jack Hackett, 10 Oct 2009