Can a DVD encyclopaedia compete with the internet?
We’ve previously noted the apparently outdated nature of encyclopaedias on CD or DVD – after all, discs can only store so much information while the internet essentially holds all the information in the world.
Moreover, the internet isn’t frozen in time, unlike a disc – many people wanting up-to-date information presented in encyclopaedic style would these days go straight to Wikipedia.
But these considerations haven’t stopped Britannica issuing a 2009 DVD edition of its famous print encyclopaedia. So what does this £40 package offer that can’t be had free from the likes of Wikipedia?
Well, at a glimpse you could easily mistake Encyclopaedia Britannica 2009 Ultimate Edition for a web browser – from the toolbar at the top (replete with Back, Forward and Home buttons) to tabbed browsing and the ability to make bookmarks, it all feels familiar.
This makes navigation straightforward (for anyone who’s used a web browser, anyway), though it also compounds the feeling of the disc being a limited resource. When you look for a topic on which Britannica hasn’t collated information, you suddenly remember that this isn’t a web browser, and that Encyclopaedia Britannica 2009 Ultimate Edition isn’t the sum of all the world’s knowledge.
To be fair, every information page does include a Related Content button that further sports an Online Search option (which takes you to the online Britannica) but this is more trouble than just using the web in the first place.
However, let’s concentrate on some positives. Rather than just shovel a load of unfiltered information in front of readers, Britannica tailors its presentation for adults, teens and kids. So it is that the adult ‘library’ is spare on prettiness but big on detail, while the kids’ library is bright and busy (and the better for it – we much preferred it this way).
Indeed, considered purely from a child’s perspective, Britannica is great. There’s a Homework Helpdesk, an educational games section and even a dictionary with all the rude words removed.
And of course, parents can allow kids to use Britannica safe in the knowledge that most articles will be accurate and safe from sabotage – something that could never be said of Wikipedia.
Our verdict
Britannica is finding it ever harder to compete with the internet. Good for young children, though Good points Safe for kids; includes free online updates; links to internet materials Bad points Pricey; timelines feature poorly implemented
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Encyclopaedia Britannica vs Wikipedia
Encyclopaedia Britannica did not think that an open source product like Wikipedia would significantly challenge the credibility of its brand. They were dead wrong and Encyclopaedia Britannica's staff seriously misread the global market. They are now very concerned about the widespread use of a free Wikipedia vs their paid subscription model. From a corporate and financial perspective, Encyclopaedia Britannica is in significant trouble. It will be interesting to see if Encyclopaedia Britannica survives, but recent indications do not look good. It is the combination of a) the success of Wikipedia and b) improved search engines that has put financial pressure on Encyclopedia Britannica over recent years. Many libraries, schools & individuals are questioning the need to pay for sets of expensive books, or to subscribe to Encyclopaedia Britannica Online, when the content is free on the internet, and often much more comprehensive.
Posted by S Williams, 28 Jan 2009
Encyclopaedia Britannica vs Wikipedia
Interesting comments that Mr Williams has made from what is clearly an outdated and out of touch perspective. From a school and learning point of view reliable, credible sources of information are becoming a priority and the increasing awareness that both Wikipedia and the internet search engines do not provide this is, is driving up adoption of online services such as Britannica provide. Wikipedia has massive limitations as an 'encyclopedia' of reliable , credible information and is widely becoming dismissed or ridiculed as a resource, even its founder recognises that it is 'broken'. Like the search engines they have their place but it is not at the forefront of learning - Ask yourself, what are the top ranked results on most searches through Google...?
Posted by David G Hey, 04 Feb 2009
Britannica thrives
Mr Williams is too pessimistic about Britannica. I agree that the only way that the Britannica brand values can have true worth is to perform them well to the target audiences that we feel we can reach effectively and usefully. We only know whether we have performed them well when they respond. There are two ways we can know that: (a) our subscription income, subscriber numbers and book sales go up. (b) People talk to us and comment on our editorial material. Britannica and its growing number of customers are in good heart.
Posted by Ian Grant, 06 Feb 2009