UK consumers from the north of England and Scotland are most likely to be
prone to 'web rage' when shopping online.
This is according to a
regional
study carried out by web testing company
SciVisum,
which looked at online shopping habits.
While some frustration is experienced by all Brits who shop online, the
research found that people in the North East and Scotland are the least
tolerant of poor website performance.
Almost a quarter in these regions declared they would never return to their
favourite site again if performance was bad, versus an average of six per cent
elsewhere acording to the study of 1000 people carried out in April this year.
Over three-quarters of online shoppers all over the UK, however, are growing
increasingly intolerant. The main gripes are website crashes and the lack of
telephone support.
Rather than continue to face these problems, they will either turn their back
on a favourite company for a competitor or threaten to return to the high
street. One in three would refuse to give even their favourite website more than
a second chance.
Other major irritations for online shoppers include complicated registration
processes which accounted for nearly half (47 per cent) of complaints, closely
followed by the inability to find information (46 per cent) and amend orders (45
per cent).
Although Northerners were found to be most prone to web rage they also tend
to be the biggest online spenders; shoppers in the North West are the most
willing to buy houses online.
The Scots apparently buy the most extraordinary items - with admitted
purchases from respondents including buying an absinthe-making kit, a fat suit
and
an ant farm .
Conversely, while the most forgiving consumers live in the South, they also
spent the least online.
They also tend to be the most conservative shoppers, with those in the South
West going for practical goodies such as hubcaps and those in the South East
having a penchant for luxury items such as vintage champagne and silk pyjamas.
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