Smaller ISP’s are triumphing over their larger counterparts when it comes to
customer satisfaction, an independent survey has shown.
Be Broadband,
Eclipse,
Namesco
and
Madasafish
were voted as the four overall best providers in a survey carried out by
Moneysupermarket and YouGov.
The survey, which asked 4,555 people their views on ISP customer service,
technical support, speed, billing and reliability found all four companies
scored between eight and nine out of 10 in each category.
This was a great contrast to household names such as
Sky,
Talk
Talk,
Tiscali
and
Toucan
who received the lowest marks from unhappy customers with all four scoring three
out of 10 for technical support and customer service.
Jason Lloyd, head of broadband at
Moneysupermarket,
blames this on the “big players” marketing, which “has been so successful [that]
they have not been able to keep up with the sheer volume of applicants”.
"They are under real pressure to sign up new customers, but people leave
before actually getting connected as they are fed up with connection waiting
periods running into weeks or months,” he said.
“They simply cannot keep every customer happy, particularly in a market as
demanding as broadband.”
As a result the company has launched a Customer Review Index which aims to
keep an independent track of the service levels offered by broadband providers
and give the public updates of which providers continue to fail to deliver.
According to Moneysupermarket the reviews will be 'unweighted' and the
comments from the public will appear as they have been written.
“This will provide great ammunition for someone looking for a new deal,
either with a new provider or when negotiating for a better deal with their
existing provider,” Lloyd hopes.
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