Sales of satellite navigation systems (sat-navs) have rocketed over the past
five years, according to an annual report.
Mintel’s in-car technology report found
that British motorists spent £340 million on the devices in the last year
compared to £5 million in 2002. This figure overtook sales for CD players for
cars for the first time which now account for £230 million of sales.
Katy Childs senior market analyst at Mintel put this rise down to the fact
that they were a “simple solution to the age old problem of trying to map read
and drive on your own”.
“Sat-nav systems are also becoming increasingly popular because they are
coming down in price and are easily updated via the internet,” she said.
“The fact that they are portable devices, and are not necessarily built into
the car, [also] means that even if you have more than one car in the family you
can just have one sat nav system to share, again making them much better value
for money,"
The other big growth identified in the report was in-car DVD players, which
rose from sales of almost nothing five years ago to £26 million. £20m was also
spent on in-car MP3 players and iPods.
However, not all in car gadgets were as successful. Camera detection units
failed to make an impact in the market making up just three per cent of the
market. This, Mintel said was because of confusion over the new amendments the
made to the Road traffic act this year.
In 2006 the Road Traffic Act stated intentions to ban units which told
drivers if a mobile laser gun was pointing at the car. Early in 2007 this came
into effect making it illegal to use such radar units.
However, units that have a database of fixed and regular mobile laser gun
locations in them are still legal.
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