It was a product we all grew up with and loved but it seems that Curry’s has
finally bowed to digital pressure and called time on the audio cassette tape.
The electrical retailer has announced
that it will be destroying the cassette legacy and many memories by outing the
product to make more room for its digital cousins such as iPods and mp3 players.
The decision by the retailer follows the decline in cassette tape sales from
83 million in 1989 to just 100,000 last year.
The store will also phase out tape decks by Christmas, which are currently
available in less than five per cent of audio equipment.
However, the cassette family it seems will die a slow death.
Currys will continue for now to sell existing stocks of cassette tapes, but
these will not be replenished giving the products a shelf life of at least 18
months.
Peter Keenan, managing director of Currys, blamed the company’s decision on
the rise of “today's mp3 generation [which use] just a few clicks of the mouse
to achieve what's arguably a better outcome".
Mike Floodgate, development executive for the Radio, Electrical, and
Television Retailers Association
(RETRA), agreed.
“There has to come a time where some technology isn’t used enough to warrant
selling it’s components,” he told Computeractive. “If it is no longer being used
and not needed by people then it is the right decision for Curry’s.”
“Maybe five years down the line the same conversation about video will come
up, the fact is that once people don’t need things they have to be taken off the
shelves," he said.
However, Floodgate had some good news for those who can’t quite part with
losing the nostalgia of lovingly making a compilation cassette tape to impress
the opposite sex and memories that sounds of chewed tapes emitted - often like
you had dunked the singers head under water.
He said: “Some of our members might continue to continue to sell this product
as they are independent of the big retail stores and have their own client
base.”
Currys is not the first to stop selling the cassette and its components, last
year both Woolworths and HMV pulled the plug on tapes after they saw public
interest in the products was dwindling.
At its mid-1980s peak 900 million cassettes were sold a year. This was
largely due to the way people could record off the radio without any risks of
being tracked down and fined for digital rights. However, it seems that day and
age has well and truly gone – look out CD’s and videos your time might be
limited too.
Reader comments