British households are becoming more turned on by Freeview than Sky,
according to Ofcom.
In its
Quarterly
Digital Television Progress Report for January to March 2007 the regulator
found that Freeview is now featuring in 8.4 million homes compared to the 7.7
million in the previous quarter, and has overtaken the eight million subscribers
to
Sky.
It also seems that the public are becoming more aware of the impending
analogue to digital signal switchover which will roll out region by region from
this autumn.
More than 860,000 homes in the UK acquired digital television for the first
time during the first three months of 2007 and a record-breaking total of 1.96
million Freeview devices were sold in the same period. This brings the total
number of households which now have digital television to 80 per cent.
This is something Ofcom chief executive Ed Richards see’s as a positive step.
He said: "More than four in five UK households are now enjoying the benefits of
digital television.
“It's great news that we are continuing to see the market grow strongly as we
approach the start of digital switchover."
In addition the research found that more people were putting their trust in
cable services, with
Virgin
Media being taken up by 36,100 new homes between January and March.
The total number of homes receiving television over broadband also increased
from 19,000 to 62,000 over this quarter.
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