The Eden Project has become the first place in the UK to offer paperless
ticketing using mobile phones from start to finish.
The
Cornish
attraction, which houses the world’s biggest greenhouses, has had mobile
ticketing in place since last summer. But until now, users have had to call the
box office first and then pay over the phone before their ticket is sent to
their mobile.
The new system, developed with mobile payment provider
LUUP,
means people can now order, pay for and redeem their tickets using their
mobiles.
To buy a ticket, users set up an LUUP account and specify a bank account from
which payments can be taken via SMS.
A LUUP wallet can also be pre-debited by sending a text message to a special
user number with the account details and amount they wish to deposit.
Once tickets have been ordered and paid for, a barcode is sent to the mobile
phone and read by scanners at the Eden Project entrance. People unsure of which
tickets to buy can also text Eden for more information.
The Eden Project has said that the new payment scheme will cut queuing times
as well as paper, printing, postage and administration costs.
Jon Curry, Eden’s head of ICT, said: “Using the LUUP payment system for the
first time, we are able to offer our customers, including those who are on
holiday and probably have no access to our ticket website, a fully automated,
paperless advanced ticketing system using nothing but their mobile phone.”
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