A Government-funded website set up to connect with silver surfers has been
criticised by groups that deal with social exclusion.
Generation
Xperience was developed by the UK Department for Work and Pensions (DWP) as
“an effective way of talking to and listening to older people in the UK...
[with] great potential to reduce isolation and promote digital inclusion”, but
charity Help the Aged say the site offers no practical help to those not yet
online.
Anna Pearson, policy manager at
Help
the Aged, said: “Whilst we welcome this initiative, and think it’s a good
way for people to communicate, the Government needs to think about investing
more money into helping the digitally excluded get online by offering training
and help.”
She referred to a recent scheme in America where over-50s were given free
computer training and a $250 (£125) voucher to spend on computer equipment as a
reward for participating.
Helen Milner, managing director at
UK
Online Centres, agreed: “If you haven’t got to grips with a mouse or
keyboard, let alone an email or attachment, social networking is several steps
up the technology ladder."
Pearson also pointed out that the website's basic design would have
difficulty competing with established players such as
Myspace
and
Facebook,
which will soon be linked to Generation Xperience.
“Whist it’s important to have easy accessibility for those over 50, sites
such as Myspace and Facebook already include this. Generation Xperience should
ensure it is important not to alienate users with basic designs that could end
up turning people away,” she said.
When contacted by Computeractive, the DWP disagreed with the views of the two
organisations. It said that it had conducted research finding that over half of
all over-50s, and three-quarters (76 per cent) of 50-64 year olds, had access to
the internet, and that the design of the site was based on "established good
practice".
A representative said: "Stakeholder groups such as Help the Aged and Age
Concern will ensure that the views of older people who don't have access to the
internet are reflected on the site. The Government also supports initiatives,
such as Age Concern's Digital Inclusion Network, that are helping to get more
older people online."
Generation Xperience is currently in a six-month pilot stage, after this the
DWP said it will review the site's popularity and feedback of users before
deciding whether to make it permanent.
Anyone wishing to sign up for a social-networking site, or looking for the
best way to find friends online, can buy Computeractive'ss Ultimate Guide to
Social Networking. This new title includes 100 pages of features and workshops
showing how to make the best of social networking sites, and will be available
to buy from 1 November.
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