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Government passes buck on broadband shortfall

Number 10's refusal to intervene "defies belief", say industry observers

Paul Allen, Computeract!ve 14 Mar 2008
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The Government has refused to take action over misleading broadband speeds after more than 11,000 people signed a petition urging it do so.

The petition, which was started by Computeractive as part of its Crystal Clear Broadband campaign, was signed by 11,185 people.

It urged the Prime Minister to instruct Ofcom to force ISPs to advertise a typical rate for broadband subscriptions, not just a theoretical 'maximum' rate.

But in a statement sent to all those who signed the petition, Downing Street refused to comment directly on the issue:

"Ofcom has expressed concern to the Advertising Standards Authority, and is in discussion with industry and consumer organisations to look into the other options that might be available to provide greater clarity for consumers and reduce the possibility of them being misled.

"Ofcom's work in the area will include new research on comparing quality across ISPs, which will add to existing sources and will consider a range of possible measures, including different ways to improve the information available to consumers at point of sale and in advance of purchase decisions," the statement concluded.

Michael Phillips of broadband comparison service Broadband Choices, which supported the campaign, said: "The point of Downing Street petitions is to give the public a voice beyond the 'normal channels' of consultation. It defies belief that the Government has deferred the issue back to the ASA and Ofcom when
the issue has been lodged there already. This is an industry-wide problem that requires government level intervention."

Andrew Ferguson of independent broadband advice website Think Broadband said the Government had failed consumers.

"It would seem that consumers are once more left to do the leg work in comparing advertising and deciphering what is a highly technical area. The Government is happy with the status quo that leaves consumers confused", he said.

See also:

Service providers should give clear information about actual connection speeds, firm says  14 Mar 2008
"Up to" clause to blame, says O2  25 Jan 2008
image: broadband illoComputeractive's Crystal Clear Broadband campaign hits home  19 Dec 2007
image: crystal clear logoBut scare stories and cloudy speed claims are putting people off  22 Nov 2007
image: crystal clear logoExperts fear consumers will be sidelined as digital innovation evolves  21 Nov 2007
image: crystal clear logoSays its new service will "be a breath of fresh air... with no broken promises”  12 Oct 2007
image: crystal clear broadband logoRegulator writes to ISPs asking for more transparent broadband contracts  10 Oct 2007
Widening support for calls for ISPs to give clearer advice and information on broadband speeds  28 Sep 2007
Regulator says measures will be needed to ensure fairness for consumers and investors in new infrastructure  26 Sep 2007
The Crystal Clear Broadband campaign logoThe public feels ISPs are not being clear about the performance of broadband services  19 Sep 2007
The Crsytal Clear Broadband logoJoin Computeractive's campaign to press the Government for an honest deal on broadband speeds  19 Sep 2007

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Tags: Broadband, ISPs

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