Virgin Media and the British Phonographic Industry (BPI) have teamed up to
educate customers on how to download music legally and avoid the risk of legal
action.
The internet service provider (ISP) and the music industry trade association
will work together to send out letters to customers whose accounts appear to
have been used to download music in breach of copyright.
The BPI will give Virgin Media details of its customers who are believed to
have been using file sharing sites, along with dates, times and locations.
The letters will be sent out by Virgin Media to prevent any customer details
going back to the BPI and give practical advice on how to stop account misuse;
including giving links to legitimate music sites.
“There will be no sharing of personal information,” said the Virgin Media
representative.
According to
Virgin
Media, over six and a half million customers’ broadband accounts are used to
access peer-to-peer music services and in many cases customers are not aware
that their account is being used in this way.
A representative for the ISP said: “Some people may not realise that their
children are using peer-to-peer services to download music and others may not
realise that someone else is using their unsecured wireless network to do this.”
He said that there was no maximum number of letters that would be sent out
but denied the scheme was the beginning of a three-strikes system. The prospect
of introducing such a system was raised earlier this year when the Government
said ISPs must take concrete steps to curb illegal downloads or face legal
sanctions.
This system could mean people who habitually download copyrighted music from
file-sharing sites would receive two warnings from their ISP before having their
broadband service disconnected. Earlier this year
Virgin
Media denied it would be implementing any such scheme.
The education campaign has been welcomed by parliamentary under-secretary of
state for business and competitiveness,
Shriti
Vadera.
"This is a very welcome first step by Virgin and BPI to educate consumers
about unlawful file-sharing which damages our vibrant creative economy.
"We continue to urge ISPs and creative industries to find a comprehensive
approach to the problem," she said.
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