Ciao has been revamped to give users easier access to video and text reviews.

The shopping comparison site, which lets people review and compare the prices of products such as books, cars, computers, televisions and DVDs, will now list the top five recent products for each category on the home page.

The Best Picks feature also makes it easier for people to access the latest reviews as it highlights the most popular product lists and reviews created by community members.

The 'good and the bad' section also highlights a particular product and displays one positive and one negative review. Other features include a list of the most popular DVDs and the latest music charts.

Stephan Musikant, managing director of Ciao, said: "Ciao’s success is built on the enthusiasm and passion of our community members. The new design makes it even easier for them to access the site's features and, most importantly, to exchange their thoughts and opinions and interact with other community members. "