Dell has been ordered to honour an online pricing error that gave Taiwanese
consumers 19in LCD monitors for only £9 (NT$500).
The pricing mistake was posted on its Taiwanese website at 11pm.
According to
Taiwan's
Consumer Protection Commission, news of the error spread around the internet
and during the eight-hour period before the company pulled the advertisement
26,000 people placed orders for nearly 140,000 displays.
The Commission claims it received 471 complaints after
Dell
corrected the price to £90 (NT$4,800). In a statement it has ordered the company
to honour the original listed price and sell the monitors for the advertised £9.
"If Dell fails to respond to this directive properly and concretely, then we
will consider seeking legal alternatives," the Commission said.
Dell has apologised for the pricing error and claims it will be "offering
reasonable discounts to the orders received under the wrong price," though it
claims it's still negotiating with Taiwanese authorities on a final settlement.
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