Sky will launch its
3D
channel for home viewers on Friday 1 October 2010.
The
company has been
broadcasting
sports events in 3D since April in over 1,500 pubs and clubs across the UK
and Ireland.
But this autumn home viewers will be able to watch movies and live sport in
3D including the films Bolt and Monster vs Aliens, and three days of live
coverage of the Ryder Cup.
An agreement with major US studios including Disney, Universal, Warner Bros
and Paramount will allow Sky to expand the channel line-up in the run-up to
Christmas.
Films expected to be shown in 3D include Alice in Wonderland, Ice Age – Dawn
of the Dinosaurs, Coraline, Fly Me To The Moon, Harry Potter & The Half
Blood Prince, and My Bloody Valentine.
Sky will continue to broadcast a range of live sport, including Premier
League football, from launch.
The service is available to all Sky customers who have Sky+HD and those
paying for the broadcaster’s top channel and HD pack will not be charged extra;
but they will of course need a 3D TV.
Jeremy Darroch, Sky’s Chief Executive, said: “As with high definition, 3D is
set to transform the way TV is enjoyed in homes nationwide.
"Following hot on the heels of the success of 3D cinema, Sky customers will
now be the first anywhere in Europe to experience 3D TV from the comfort of
their living rooms.
"They can look forward to a fantastic mix of live sport, blockbuster movies,
innovative entertainment and arts shows.”
Michael Phillips,
Digitalchoice's
product director said Sky was well placed to take advantage of the interest in
3D TV, but warned the service would probably only appeal to early adopters of
the technology.
"The costs of getting ‘3D TV ready’ are not inconsiderable and the choice of
content is currently pretty limited.
"To that end, we expect it to be a hit with the technology-obsessed and early
adopters for some time before it really takes off and we see mainstream
programmes broadcast in 3D."
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