UK leads the rest of Europe in RFID trials

US is the only country globally with more projects under way

Written by Miya Knights, Computing

The UK is conducting more trials involving radio frequency identity (RFID) tags than any other country in Europe, according to research.

Some 10.4 per cent of all European RFID trials are being conducted in the UK, says research from analyst IDTechEX.

Globally, the US is the only country with more trials under way, conducting 32.6 per cent of the projects known to the analyst.

Advertisement

Dr Peter Harrop, RFID specialist at IDTechEX, says RFID has made particular inroads in the UK retail sector because UK companies sell more brands than their European counterparts.

'There is a very competitive retail environment in the UK,' said Harrop. 'Retailers are keen to use RFID for competitive advantage because they have few own-branded products compared with their counterparts in Europe, where managing the supply chain is easier.'

RFID has also made progress in the UK thanks to large projects such as London's transport smartcard, Oyster, he says.

'Where is the Continental equivalent of the $1.7bn (£0.9bn) London bus and train RFID order for Oyster?' said Harrop.

AMR Research analyst Nigel Montgomery says RFID vendors are starting to look at making money from the system rather than running trial projects.

'Now the vendors have their references, they will want companies to help pay for their initial investment,' he said.

Tags:

Reader comments

More from Computeractive

News

The latest home computing news

Downloads

The best PC tools, applications and more

Reviews

Independent opinions on new hardware and software

Step-by-step guides

Easy-to-follow projects with pictures

PC Help

Solve PC problems with our Q&A

Videos

PC projects demonstrated and product reviews

Articles

An in-depth look at how to get the best from your PC

Magazine

What's coming up in Computeractive

Forums

Get help with your PC problems from our readers

Competitions

Your chance to win computing prizes

Shopping

Great deals on products, services and more

Computeractive Back Issue CD-Rom 12
All 26 issues of Computeractive from 2009 on one CD-Rom.

Ultimate Guide to Free Computing
Find out how you can get free software, services and more!

Learn to use Windows 7
Learn to use Windows 7
Everything you need to know about using Windows 7!

Computeractive - Issue 280Computeractive Back Issues
Missed an issue? Click here to find a back issue

Blogs

Windows Watch

Windows Watch

Keeping an eye on the latest XP and Vista news

Norton Smartphone Security for Android: First Photos

Exclusive first photos of Symantec's Smartphone Security for Android, taken at Symantec's headquarters. Story here .

Download Junkie

Download Junkie

Your daily dose of download discussion

It's live! Get AVG Anti-Virus 9, worth £26.99, FREE for one day only!

Probably our biggest giveaway for a while, we're offering you the full current AVG Anti-Virus 9 [1-PC, 1-Year], worth £26.99, completely FREE...

Advertisement

Free email newsletters

Techno babble demystified...

[Display all definitions]

Or type in any computer-related word and click "Go"

Advertisement

Computeractive is not reponsible for content of Google adverts

Primary Navigation

© Incisive Media Investments Limited 2010, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093

Search computeractive.co.uk
opfine.com - markets sentiment analysis