Better design will stop products being returned because people can't use them, predicts report
More than one in two devices returned to vendors are not malfunctioning – the buyers simply could figure out how to user them, according to the new Deloitte report on technology trends.
"A survey found that the tolerance level of most consumers… is limited to 20 minutes of effort. After this they tend to give, and conclude that a product is faulty," it says.
But the product may be faulty in the sense of being badly designed and "an unusable product may have as little value as a broken one, regardless of its underlying brilliance".
It says one source of the problem may be cheap processors that encourage manufacturers to pack in more features, regardless of whether they are desirable or practical.
Products should be designed from the ground up for simplicity, the report recommends. But the user interface is being transformed by emerging forms of control. These include:
The report adds: "Devices that respond to gestures rather than contact may also become a reality."
Comment: How to baffle users
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