Bloggers are playing an increased role in influencing what people buy - damaging the way traditional marketing is done over the Internet.
According to a report from Jupiter Research, most European internet users do not input online, but blogging 'by a vocal minority' has a disproportionately wide influence.
In its report called Consumer Created Content: Assessing the Influence of Content-Contributing Online Consumers, the firm maintains that 53 per cent of visitors to online publishing sites are passive, silent surfers who do not respond to polls or competitions; 24 per cent said they regularly maintain or contribute to weblogs, websites or forums.


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