BlackBerry maker
Research
in Motion is in talks with a major Korean telecoms firm to relaunch its
wireless email service in Korea, local newspaper reports say.
Korea's telecoms and messaging markets are dominated by local firms and
technologies, and the BlackBerry has so far failed to gain a foothold in the
country.
Leading local mobile telephone operator
SK
Telecom could launch a BlackBerry service in Korea during the next few
months, the
Korea
Times reported, citing an SK Telecom spokesman.
However, SK Telecom claimed that the service would be aimed primarily at
foreign business users and US forces personnel stationed in the country, rather
than at Korean citizens.
Based on recent official statistics, this would suggest a total target market
of fewer than 200,000 individuals.
Another local telecoms operator, KT's
Powertel
business communications subsidiary, rolled out a trial BlackBerry service for
its customers in June 2006, but has signed up fewer than 2,000 subscribers, the
Korea Times reported.
Despite SK Telecom's involvement in negotiations to offer the service, the
spokesman expressed doubts over the BlackBerry's ability to compete with
existing messaging services available on mobile phones in Korea.
"Foreigners staying here and locals working for Korean affiliates of foreign
outfits have requested us to introduce the BlackBerry because their global
networks use the device," he told the Korea Times in an interview
published on Friday.
SK Telecom claims that the BlackBerry is better able to handle email
attachments than existing email software built into Korean mobile phones.
While extremely popular among corporate and enterprise customers in the US,
and widely available in Europe, RIM has been slow to roll out its wireless email
service in Asia.
The service has been available for several years in some parts of the region,
such as Hong Kong and Singapore, and a roll out of the system was announced in
Japan and China earlier this year.
Reader comments