Brick
Lane in London's East End is to become the first street in the UK to have
padded lampposts fitted in an effort to stop mobile users banging into them
while texting.
Charity organisation
Living
Streets said that, if the trial is successful, streets including Charing
Cross Road, Old Bond Street and Oxford Street will be fitted with the lampposts.
The padding is sponsored by directory enquiries service
118118,
which commissioned a study into injuries suffered while texting.
The survey of over 1,000 Britons suggested that one in 10 had suffered an
injury from a collision while sending an SMS.
Almost two thirds of those questioned had lost peripheral vision while
texting, and over a quarter wanted lines on the pavement to create routes for
texters to walk while using their phones.
The research claimed that there were 68,000 SMS-related injuries in the UK
last year, ranging from minor bumps to skull fractures.
As part of the deal for providing the padding, 118118 will be allowed to
advertise on the lampposts.
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